The Perfume Closet is a Luxury Birmingham Fragrance Store

Born from an appreciation for all things perfumery and glamour, The Perfume Closet got its start on the popular social media platform Instagram. The Perfume closet hopes to help its customers discover scents they never would have even thought to try. The response to the popular Insta-blog was so amazing Saj came to Lawrence Davis for us to create the perfect website and logo for her brand.

The Perfume Closest required a full website and logo to emphasise the luxurious nature of the brand and its products.

We delivered an e-commerce presence that gave the brand more of a polished look and would appeal to customers on a widespread scale. As part of our strategy, we designed and built the website, and created an online shop that was as appealing as their Birmingham-based store. The website is easy to navigate on all platforms and oozes extravagance.

While Logos are only small they can have a substantial effect on the success of a business. A logo is a company’s first impression and because of this, we wanted to accurately represent the perfume closet with their logo. The intricate design of the logo embodies luxury and the gold elements add a touch of Glamor.

“I want to experience the gardens of Grasse I learnt about and the scented islands of Italy. I’m working on bringing together scents from around the world, different industries and price points to encourage the exploration of scent. You can continue to follow my story on my Instagram where I will be posting updates on what I’m getting upto.”- Saj

The Perfume Closet is a wonderful self-made boutique and we were very happy to work on such a personal project.