Case Study
Smoke & Pepper
Concept
Smoke & Pepper is a fast-growing food brand known for bold flavours, premium ingredients, and a strong sense of personality. As the business prepared for expansion, including new locations, franchise opportunities, and an elevated customer experience, our team was brought in to strengthen their brand presence across physical, digital, and operational touchpoints.
We worked closely with the Smoke & Pepper leadership team to refine and expand their brand identity, develop new visual applications, create franchise-ready assets, and produce cohesive design outputs that support scalable growth.
Challenge
Smoke & Pepper had a strong brand foundation, but needed a more robust and versatile visual system to support expansion. As the business grew, the existing assets lacked consistency and didn’t fully communicate the quality or ambition behind the brand.
Key Challenges
- Building social templates and assets that maintain consistency across future campaigns
- Ensuring the brand identity could scale across multiple locations
- Creating a visual system flexible enough for workwear, signage, print and digital
- Developing franchise collateral that feels premium, professional, and on-brand
Services Delivered
Brand Expansion & Visual Identity
Workwear Design
Signage & Environmental Branding
Franchise Marketing Materials
Social Media Templates & Digital Assets
Print & Production Support
Web Design & Development
Brand Identity
We began by strengthening and expanding the Smoke & Pepper brand toolkit. The goal was to preserve the core personality, bold, flavourful, modern, while creating a system that could flex across many mediums.
The Expanded Toolkit
- Refined colour palettes and extended typographic styles.
- Iconography and graphic assets to support storytelling.
- Layout systems for print, digital, and franchise materials.
- Updated brand rules to ensure consistency across touchpoints.
Signage
Physical presence is central to customer experience. We developed signage solutions that balance strong brand impact with practical clarity.
Deliverables
- External signage and storefront branding
- Wayfinding and internal signage
- Printed environmental graphics and feature wall designs
Every piece was built to reinforce Smoke & Pepper’s vibrant personality and ensure visibility from first glance.
Franchise
Marketing Collateral
As Smoke & Pepper expanded into franchise opportunities, they needed marketing materials that communicated the brand’s value and business model with confidence.
The Expanded Toolkit
- Franchise brochures and investor packs.
- Brand overview documents.
- Operational materials and templates.
- Sales assets tailored for B2B audiences.
These assets present Smoke & Pepper as a polished, scalable, and highly marketable franchise offering.
Workwear
Workwear is a core brand expression for hospitality and franchise teams. We designed a suite of clothing items that are functional, stylish, and recognisably Smoke & Pepper.
Featured Projects
Oodles Chinese
