As search evolves, so should your digital approach. Generative Engine Optimisation (GEO) is a new type of optimisation that is developing as more people use AI tools like ChatGPT and Gemini to conduct research, ask questions, and find recommendations. In contrast to traditional SEO, which focusses on ranking your website on search engine results pages, GEO aims to place your brand directly in AI-generated responses.
GEO: What is it?
Generative Engine Optimisation, or GEO for short, is the process of modifying content to affect the way large language models (LLMs) such as ChatGPT, Gemini, and Claude respond. GEO is all about making your brand appear in AI-generated results, as opposed to traditional SEO, which concentrates on improving your website’s ranking on Google or Bing.
Why is that important? due to the fact that search is evolving. Fast.
These AI models offer users recommendations and summaries that are straightforward and free of advertisements, frequently without requiring the user to visit a website. You might be losing out on important exposure if these responses don’t mention your brand.
Why Is It Important?
We are witnessing a significant change. AI overviews are now given precedence over Google and Bing’s own ad placements. That is a blatant indication that generative AI is becoming the new front page of the internet and is no longer an obscure tool.
Adopting GEO is not an option; it is a must if your company depends on being found online (and let’s face it, who doesn’t?). Brands that act first will attract attention. those who don’t will fall into obscurity online.
How GEO is Different from SEO
Here’s where things get interesting:
Stuffing keywords and backlinks? less significant.
Context and clear, consistent brand mentions? more crucial than before.
Unlike search engines, LLMs don’t “crawl” the internet. Rather, they utilise extensive datasets and gain knowledge from linguistic and content patterns. This means that being a part of the language models’ comprehension of your industry is more important for success than trying to beat an algorithm.
In summary, you must be present in the locations where ChatGPT and Gemini learn if you want them to suggest your product.
What This Means for Your Brand
Businesses must reconsider their approach to online content if they want to remain visible in the era of AI-driven search. Search engine ranking is no longer the only goal; it’s also about being included in the solutions that AI tools offer.
Here are some actions to think about:
Make sure your content is easy for AI models to understand, well-structured, and clear.
Boost the visibility of your brand by promoting frequent mentions in pertinent publications and online channels.
Provide reputable, authoritative content to establish your company as an informational authority.
Whether it’s through a conventional search engine or an AI-powered assistant, the objective is to ensure that your brand is visible wherever people are searching for solutions.
Conclusion
While traditional SEO is still important, it is no longer sufficient on its own. The next step in search visibility evolution, known as GEO, is already under way.
We are here to support you in staying ahead as your creative partner. We can help you with anything from changing your blog strategy to increasing your online authority to creating content that AI can trust.
Are you curious about how your current content compares in terms of SEO and GEO? Let’s have a conversation.