Case Study
SPE Precision Components
Concept
SPE Group approached us at a pivotal moment in their growth. With an expanding service offering and a strong reputation in the energy and engineering sectors, they needed an updated brand presence that reflected their expertise, scale, and forward-thinking approach. Our team was commissioned to develop a full rebrand, deliver on-site signage, and design and build a new website to unify their identity across physical and digital touchpoints.
Challenge
SPE Group had outgrown their existing brand. Their identity lacked cohesion, the on-site signage felt dated, and their online presence didn’t accurately represent the quality and breadth of their work.
Key Challenges
- Creating a brand identity that communicates trust, technical precision, and industry leadership.
- Translating the new brand into impactful exterior and interior signage.
- Designing a website that is modern, intuitive, and built to support future growth.
- Ensuring all elements feel unified, consistent, and reflective of SPE’s values.
Outcome
The transformation has elevated SPE Group’s brand at every level. Their new identity is stronger, clearer, and more aligned with the work they deliver. On-site, the updated signage provides a striking, professional presence. Online, their website now communicates authority, capability, and trust, positioning them for continued growth in a competitive sector.
The unified rollout has created a cohesive brand experience that supports SPE Group’s long-term ambitions.
Services Deliverred
Brand Strategy
Visual Identity & Brand Guidelines
Exterior & Interior Signage
Environmental Graphics
Web Design & Development
Content Direction
Branding
We began with a full brand discovery phase, reviewing SPE’s service offering, audience, and competitive landscape. The new visual identity was built around the principles of clarity, engineering-quality precision, and a bold, future-facing energy.
The brand system included
- A refined, contemporary logo.
- A robust colour palette to create distinction in a competitive sector.
- Typography and visual components designed for versatility across print, digital, and environmental applications.
- Brand guidelines to ensure long-term consistency.
Signage
With the refreshed identity approved, we turned to the physical environment. Our team designed and produced high-impact signage for SPE Group’s headquarters, ensuring visibility, professionalism, and durability.
The signage rollout included
- External building signage to strengthen SPE’s presence
- Directional and functional interior signage
- Brand-led environmental graphics for key touchpoints
Every element was engineered to align with the new brand while enhancing the overall customer and employee experience.
The website
SPE Group’s new website was designed to showcase their capabilities with clarity and confidence. We focused on creating a structure that highlights their services, projects, and industry expertise.
Key Features
- Clean, modern UI aligned with the new visual identity.
- Clear navigation for an improved user journey.
- Mobile-first responsive design.
- Content strategy focused on credibility, clarity, and conversion.
- A scalable platform to support ongoing marketing activity and future digital expansion.
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