Case Study
Violence Reduction Alliance
Concept
Lawrence Davis worked collaboratively with multiple stake holders to deliver a campaign that tackled sensitive content relating to violence reduction, harassment and spiking within the local community.
As well as developing and delivering the brand creative and campaign concepts, Lawrence Davis produced, scripted and directed a powerful and engaging video for multiple media outlets. We also created and executed a results driven media campaign that included out of home advertising, localised digital media boards and online advertising for LinkedIn, TikTok, Spotify and Facebook platforms – with impressions and reach increasing by 1000%.
A website was also created to showcase each campaign that included downloadable toolkits and we sourced awareness aiding products that not only highlighted issues but delivered usable solutions.
Scope
Marketing Collateral
Billboard Design
Digital Marketing
Web Design & Development
Marketing Collateral
Campaign creation and implementation for social awareness, signposting and provision of media collateral.
Digital Advertising
Sourcing digital media boards geo located to the target area of the campaign, provision of dynamic content to engage and maximise reach.
Social Media Marketing
Campaign with creation of assets producing a results driven solution with over 1.5 Million Impressions and 999,003 Video views on Meta. A total success for the client and the LD digital team.
Videography
Directing, casting, producing and scripting, a video with a sensitive subject to drive awareness of Spiking, Harassment and Safer Nights within Staffordshire.
The website
Website development and portal for communication, created to showcase each campaign that included downloadable toolkits and we sourced awareness aiding products that not only highlighted issues but delivered usable solutions.
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