Reaching 140 years in business is an incredible milestone, and when F. Ball & Co. Ltd celebrated its anniversary, we were delighted to help bring the occasion to life.
Founded in 1886, F. Ball has built a long-standing reputation for innovation within the flooring industry. To mark 140 years, family, friends and employees came together at the 1907 Restaurant at Uttoxeter Racecourse for a day of celebration, great food and, of course, a little racing.
For an occasion of this scale, every detail needed to feel considered and consistent. Our role at Lawrence Davis was to create the event branding and supporting materials that would carry the F. Ball identity throughout the day and help make the anniversary feel like a truly special occasion.
Creating a Consistent Look for the Celebration
We developed the creative direction for the event and applied it across a range of printed and branded materials.
From the first invitation received by guests through to the details waiting for them at the venue, the aim was to create a cohesive experience that felt unmistakably F. Ball while giving the 140th anniversary its own celebratory identity.
Our work included:
– Event invitations
– Menu design
– Place cards
– A branded selfie board
– Event branding and design
– A commemorative thank you book
Each element was designed to work together visually, creating consistency across the entire event rather than treating individual pieces in isolation.
Designing the Guest Experience
Good event branding is about more than placing a logo on different materials. Every touchpoint contributes to how an occasion feels.
The invitations helped set the tone before guests arrived, while menus and place cards carried the anniversary branding through to the tables.
The selfie board added a more interactive element to the celebrations, giving guests an opportunity to capture memories from the day while extending the event branding into photography and social content.
Alongside this, the thank you book provided something more personal and lasting, recognising the people who have helped contribute to F. Ball’s story over the years.
Together, these details helped turn the anniversary identity into a complete event experience.
Celebrating the People Behind 140 Years
While the anniversary celebrates F. Ball’s history, the event was equally about the people behind that journey.
Bringing employees, family and friends together provided an opportunity to reflect on how far the business has come since 1886 while also looking towards its future.
For us, it was important that the creative work supported that sentiment. The branding needed to acknowledge the significance and heritage of 140 years in business while still feeling celebratory, welcoming and relevant today.
A Milestone Worth Celebrating
Projects like this demonstrate how thoughtful design can help connect every part of an event, from the initial invitation to the final thank you.
We’re proud to have supported F. Ball in celebrating such an important milestone and to have created the branding and materials that helped make the day memorable for everyone involved.
Congratulations to everyone at F. Ball on 140 years.
Here’s to the next chapter.
Want to Know More?
If you would like to discuss how these changes could impact your business, feel free to get in touch with us. We are always happy to help.