At Lawrence Davis, we believe the strongest client relationships are built through collaboration, trust and a genuine understanding of where a brand wants to go.
Our long standing partnership with Centenary Lounge is a perfect example of this approach.
What began as support with the franchise development of the business has evolved into a much wider partnership, with Lawrence Davis working extensively alongside the Centenary team as its external brand and marketing department.
Today, we support Centenary Lounge and Centenary Coffee & Co. across almost every aspect of their brand, marketing and digital activity.
More Than a Traditional Agency Relationship
Our work with Centenary is not based around isolated projects. We have become an extension of the internal team, providing ongoing creative, strategic and marketing support as the business continues to develop.
By working closely with the management and operational teams, we are able to understand both the wider ambitions of the brand and the individual requirements of each location.
This integrated approach allows us to respond quickly, maintain consistency and make sure that every piece of communication reflects the character and quality of the Centenary brand.
Our ongoing support includes:
- Brand strategy and development
- Creative design
- Website design and management
- Social media content and campaigns
- Local and national marketing activity
- Photography and video
- Digital advertising
- Search engine optimisation
- Blogs and website content
- Menus and point-of-sale materials
- Packaging and promotional products
- Email marketing
- Franchise development support
- New-location launches
- Ongoing marketing consultancy
This wide ranging support gives Centenary access to the skills and experience of our full agency team without the need to manage several different suppliers.
Protecting a Distinctive Brand
Centenary Lounge has created a distinctive hospitality experience inspired by the golden age of railway travel.
Its heritage led interiors, food and drink offering, afternoon teas, giftware and welcoming customer experience all contribute to a brand that is both memorable and highly individual.
As the business expands, maintaining this identity is essential.
Every new location needs to feel part of the Centenary journey while also responding to its own surroundings, customers and local community.
Our role is to protect the central brand while helping each venue develop a strong local presence.
This means creating consistent branding and campaign materials while adapting content to support local events, seasonal opportunities, tourism, railway travel and the needs of customers surrounding each location.
Supporting a Progressive and Expanding Business
Centenary is a progressive brand with ambitious plans for the future.
The business has continued to expand its portfolio of Centenary Lounge and Centenary Coffee & Co. locations, with two further openings planned during 2026.
Each opening involves much more than simply adding a new location to the website.
Our team helps to support the complete marketing journey, which may include:
- Developing the launch strategy
- Creating location specific branding and graphics
- Producing signage and point-of-sale materials
- Planning photography and video
- Creating website landing pages
- Establishing local search visibility
- Setting up and optimising online business listings
- Producing launch campaigns
- Creating social media content
- Developing local partnerships
- Supporting press and public relations activity
- Promoting opening offers and events
By being involved from the early planning stages, we can make sure that all activity works together and that each new venue launches with a clear and confident identity.
Combining National Consistency With Local Marketing
One of the most important parts of marketing a multi-location hospitality business is achieving the right balance between brand consistency and local relevance.
Customers should instantly recognise the Centenary brand, whether they are visiting a lounge, a coffee location, the website or one of its social media channels.
However, each venue also needs content that feels relevant to its own audience.
Our ongoing content programme therefore combines wider brand campaigns with individual location activity.
This includes seasonal campaigns, food and drink promotions, afternoon tea experiences, gift vouchers, local events, venue hire, railway heritage stories and content designed to attract visitors to each destination.
This approach allows Centenary to communicate as one strong brand while giving every location its own reasons for customers to visit.
A New Website for the Next Stage of the Journey
As part of our ongoing work, Lawrence Davis has also supported the development of Centenary’s digital presence.
The website brings the growing group together while allowing customers to explore the different Centenary Lounge and Centenary Coffee & Co. locations.
It also provides a platform through which customers can:
- Discover their nearest venue
- Explore menus and experiences
- Purchase gift vouchers
- Book afternoon tea
- Browse giftware
- Read the latest news
- Learn more about the brand’s story
- Explore franchise opportunities
As new locations open and the product range continues to evolve, the website can grow alongside the business.
Creating Content With Purpose
Our work is not limited to making the brand look good. Every piece of content needs to have a clear purpose.
That may be encouraging customers to visit a particular location, increasing afternoon tea bookings, promoting a seasonal menu, supporting gift voucher sales or helping a new venue establish itself within its local community.
Through regular planning, reporting and consultation, we can review upcoming priorities and make sure that marketing activity supports the commercial objectives of the business.
This ongoing process allows us to be proactive, identifying opportunities and developing content rather than simply reacting to individual requests.
Looking Ahead
We are proud to have supported Centenary throughout such an exciting period of development.
As the business prepares to open two further locations during 2026, our team will continue to work alongside Centenary to strengthen the brand, support its individual venues and communicate its unique story to a growing audience.
The relationship demonstrates the value of having an experienced external agency working as part of your wider business.
From strategy and branding to websites, social media, photography, campaigns and new-location launches, Lawrence Davis provides Centenary with one joined up creative and marketing resource.
We look forward to continuing the journey and helping the Centenary brand reach its next destination.
Looking for an External Brand and Marketing Department?
As businesses grow, their marketing requirements often become more complex.
Lawrence Davis can work as an extension of your team, bringing together strategy, branding, design, websites, digital marketing, content and campaign support through one experienced agency.
Whether you are launching a new location, developing a franchise, refreshing an established brand or looking for consistent ongoing marketing support, we would be delighted to discuss the next stage of your journey.
Visit us or contact our team to start a conversation.