It’s rather difficult and sometimes frustrating to find a brand that doesn’t have an active social media account. In most cases this is the first contact that many younger consumers will have with your business and the state of your social media heavily depends on whether they continue to contact you.
The benefits of social media to you as a company are far greater than any other form of marketing, and here’s why…
Firstly, your audience becomes your new lead when it comes to future advertising. It is most often that consumers will know of coming market trends far ahead of any company. You can use this to your advantage and gain lots of information on market trends, shortcomings of campaigns and what your brand is doing well at.
Secondly, social media allows you to keep a closer eye on your competitors. Competitive analysis can uncover opportunities to trial new ideas for content or advertising.
Furthermore, you can engage and interact with customers a lot more. You can provide better customer service because engaging the customer is just a few clicks away. Customer content is also more readily available, allowing you to see what your clients are interested in so that it can be incorporated into marketing.
Brands with a younger target audience often benefit from humanizing their brand. By bringing in humour and other popular culture such as memes and such, it really helps create a sense of familiarity between the consumer and your business. It also creates strong brand recognition within the customer that they’ll remember for a while.
If you think that any of these could be used in your business, why not get in touch with us? We can save you time by designing content and adverts to be placed across various social media. Using our services will not only likely to increase traffic and engagement but also bring your business into the future of marketing.
If you would like to discuss your Digital Marketing Strategy or full-service brand solutions including; Branding, Websites, Exhibitions, Marketing and Print please call us on 01782 264400. Alternatively, you can email us.